Ever eat instant oatmeal, the plain flavor? Its taste and texture are like a combination of wallpaper paste and dust. If that doesn't appeal to you, my guess is that neither would core values that ...

Writing a value statement for a nonprofit is an effective way of expanding upon a mission statement and a vision statement. Mission and vision statements traditionally are very short. They are used ...

A solid business strategy starts with a Mission Statement, Vision Statement and Positioning Statement. These three documents set out what’s important to a business and to its prospective customers.

During the 1990s, a new trend swept the business world: Large companies began publicly articulating their moral convictions in what became known as core value ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

David Gorton, CPA, has 5+ years of professional experience in accounting. He teaches accounting, helping promote financial education and awareness. Ebony Howard is a certified public accountant and a ...

Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

Lorain Mayor Jack Bradley introduced a value statement for the International City during a recent City Council meeting. Bradley proposed the value statement in front of Council members Dec. 15, which ...

In my podcast interview, NetWitness CSO Edward Schwartz stated that “we don’t have the kind of ROI stories in security that other industries have.” As a veteran of several IT events, I’ve been ...

Extended detection and response (XDR) has a different meaning to everyone I have talked to in the industry—analysts, OEMs, CISOs and so on. My goal here is to provide some perspective on what it means ...