Big data is a term that has been around for many years. The list of applications for big data are endless, but the process stays the same: capture, process and analyze. With new, enabling verification ...
With optimizing media buys and planning becoming a greater focus as the new year kicks off, marketers are increasingly turning to attention metrics to improve business outcomes. DoubleVerify -- which ...
DoubleVerify has received Media Rating Council (MRC) accreditation for its Authentic Attention metrics. The accreditation spans DV’s display and video attention metrics for desktop, mobile web, and ...
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