Roku has plans to put video ads on the home screen, the company confirmed in a recent earnings call. Ads have become a huge part of virtually every smart TV platform at this point, but how they show ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

Learn how Google Ads' AI video enhancements can streamline your PPC campaigns, optimize creatives, and save time with automated video resizing and editing tools. Earlier this year, Google introduced ...

Roblox has partnered with media measurement platform Integral Ad Science (IAS) to bring new levels of clarity to ad campaigns within its user-generated metaverse. IAS’s Viewability and Invalid Traffic ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV ...

Like its rival, Google, Amazon has launched an AI-powered video generator — but it’s only for advertisers at the moment, and somewhat limited in what it can do. Today at its Accelerate conference, ...

Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it’s adding new ad formats to its video streaming service, hoping to encourage ...

Meta Platforms Inc. today said it’s rolling out a full-screen video tab on Facebook in recognition of the fact that its users spend more time watching videos than anything else on its platforms. And ...

Roku is looking into adding video ads on the home screen. The company’s CEO says they are “also testing other types of video ad units” and other experiences. If you use a Roku TV or streaming stick, ...

Amazon rolled out advertisements in Prime Video content for customers in the US in January 2024. Since then, it has reportedly increased the ad load. If you're reading this, you might be missing the ...