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The modern video game development industry is constantly changing under the influence of new technologies. Every year, gamers expect more realistic, interactive and exciting products. Innovative ...

Over half of the video game development process will be supported by generative AI within the next five to 10 years, according to Bain & Company.

A startup called Atlas AI wants to convince professional game developers of the merits of artificial intelligence-powered agents for 3D content creation after securing a partnership with Google Cloud.

Experts weigh in on how generative AI is shaking up the video game industry, from development to characters' dialogue. Generative AI in video game development could transform the way people work or ...

Microsoft has introduced MUSE, a sophisticated generative AI model designed to transform video game development. Built upon the World and Human Action Model (WHAM), MUSE uses gameplay data to simulate ...

An AI-powered Darth Vader probably wasn't on any Fortnite player's 2025 bingo card, but gamers still rushed to have a conversation with the character in-game. Instead of saying pre-programmed lines, ...

Whether it’s the acrobatic combat of the most recent “Doom” installation or the adorable ways “Animal Crossing” characters socialize, today’s video games blur the line between interactive ...

The video game industry is a constantly changing market worth billions. In a qualitative interview study with industry ...