Priced at $29.99, the toy is a bet that kids will jump on the VR bandwagon. — -- Mattel introduced a new version this week of the classic View-Master toy with a modern twist: virtual reality. In ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, is developing ...

The live-action movie is based on the toy of collectible 3-D reels. By Mia Galuppo Senior Entertainment Reporter Mattel has set its latest toy-to-feature title with a live-action project based on View ...

You remember View-Master right? If you're a certain age — say over 30 — you might remember the sterescopic viewer that let you view 3D stories from popular cartoons and comics (I had one from The Real ...

Sony Pictures and Masters of the Universe producer Escape Artists are developing a live-action film based on another Mattel toy line: View-Master, the 3D image reel viewer that was first introduced in ...

Move over, superheroes! Toys might be the next intellectual property that takes the entertainment industry by storm. According to The Hollywood Reporter, Mattel Films and Sony Pictures will be working ...

Vision OS 2 marks a significant milestone in the evolution of the Apple Vision Pro, introducing a wide array of customization options designed to empower users. At the heart of these features lies the ...

Mattel’s venerable View-Master, the stereoscopic photo viewer so familiar to kids, is now using Google Cardboard Virtual Reality technology to bring life to those old 3D images. The View-Master of ...

Forbes contributors publish independent expert analyses and insights. I focus on the intersection of games and technology. Toy industry giant Mattel is partnering with Google to revive its classic ...

Remember the View-Master—a 75-year-old stereoscopic viewer toy that used cardboard reels? Today Google and Mattel are reviving the device for the 21st century. Instead of showing still images, it's ...