David Reese stands next to a vintage Mr. Peanut costume worn by his daughter, Cheryl Reese. The costume is part of Cheryl Reese’s large collection of Planters Peanuts memorabilia. David Reese started ...

Kraft Heinz (KHC) is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others.

This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. It turns out killing off the iconic 104-year-old nut had to do with the ...

Move over, Baby Yoda — it’s Baby Nut’s time to shine. After killing off the iconic Mr. Peanut character a few weeks ago, Planters introduced a smaller version Sunday during a Super Bowl LIV commercial ...

WILKES-BARRE, Pa. (WJW)– Nut lovers around the globe are in mourning following Planters’ announcement that longtime mascot Mr. Peanut has died. “It is with heavy hearts that we confirm that Mr. Peanut ...

Planters has announced the "death" of Mr. Peanut, who sacrificed his life to save two human friends, actors Matt Walsh and Wesley Snipes. Kraft Heinz Co's (NASDAQ: KHC) Planters brand released a ...

Mr. Peanut, the iconic mascot of the Planters Peanut Co. that was founded in Wilkes-Barre in 1906, has died. Planters released a pre-Super Bowl ad Wednesday in which Mr. Peanut was killed following a ...

The rebirth solves a thorny problem for the snack food company. A week and a half before the Super Bowl, Planters announced that Mr. Peanut had died saving actors Wesley Snipes and Matt Walsh from the ...

Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Sounds like the perfect setup for a Super ...

"Have a sample. Fresh roasted peanuts!" calls the peanut vendor at the Beaverton Winter Market. "Start your day out with a nut," he adds, dropping a hot shell onto a waiting customer's outstretched ...