The pandemic made virtual events a staple of marketers’ outreach. By now though, audiences expect a lot more than another screen-shared presentation deck. Event planners and marketers must transition ...

Cvent's VP of product management, McNeel Keenan, lifts the curtain on the company's investment strategy and explains why its latest acquisitions shouldn't come as a surprise.

As the pandemic looms on and the year comes to a close, there's one annual tradition that's usually a pick-me-up for employees this time of year: the office holiday party. And although Zoom parties ...

Opinions expressed by Entrepreneur contributors are their own. When’s the next time you’ll go to a concert, trade show or conference? For most of us, it is realistically looking like at least not ...

TORONTO--(BUSINESS WIRE)--EventMobi, an industry-leading event management software provider with customers across the globe, announced today the acquisition of Run The World, a trailblazer in the ...

As virtual events become more mainstream, smart event planners and organizers are continually looking for ways to monetize them. To see the highest ROI, virtual event sponsors need to go into the ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

COVID threw the corporate event planning industry into a tailspin. Uncertainty around in-person gatherings, restrictions, and health protocols has solidified that the future of events will likely not ...

Friends, I am tasting the vinegar of creative disappointment. Despite my howls and jowls tips and proof points, one year into the pandemic, virtual events remain a bland failure of imagination - an ...