The world of fashion retail is undergoing a technological revolution. Traditional shopping methods are increasingly complemented, or even replaced, by digital solutions that allow consumers to try on ...

Google Shopping has added dresses to its generative AI-enabled virtual try-on feature in the U.S., according to a Thursday announcement. The move dovetails with the start of New York Fashion Week.

Puma is sprinting into the world of advanced ecommerce with new experiences developed in partnership with Google Cloud and Meta. Using Google Cloud generative AI technology, the sportswear brand can ...

Google is rolling out a new set of AI-powered shopping tools that could transform how we shop for clothes and beauty products online. The updates include the expansion of the Vision Match feature, ...

It's hard to express what felt more real as I shopped on the Apple Vision Pro headset for the first time — the virtual try-on that allowed me to sift through J.Crew's latest collection and dress my ...

Infinite Reality (iR), the innovation company focused on extended reality and AI technologies, has acquired Obsess, a virtual shopping platform developer. Terms of the transaction were not disclosed. ...

The way people shop is constantly changing, and the vaping industry is no exception. As online vape stores continue to emerge, especially in places like the UK, technology is set to take centre stage ...

LONDON (Reuters) - Hrvoje Prpic is wandering through a fashion boutique trying to pick out a new accessory. Only he's not actually there. He's sitting in a trendy London coffee shop wearing a virtual ...

Kaitlyn Pawelczyk, University of Illinois Urbana-Champaign graduate student, shot a virtual reality program at a grocery store to educate dialysis patients about navigating the aisles for low-sodium ...

Obsess has worked on digital retail experiences that span across the beauty, fashion, food, beverage, media and entertainment spaces. Under the new terms, Tilbury will continue to retain a minority ...

Meeting the customer's needs is arguably the first rule of running a successful retail business, and with the adoption of today's smartphones and various mobile technologies, retailers have an ...

Online home furnishing retailer Wayfair is releasing a new virtual reality app that lets users explore and shop for pieces from an interactive virtual showroom. The new app is called IdeaSpace and is ...