In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

Google Shopping has added dresses to its generative AI-enabled virtual try-on feature in the U.S., according to a Thursday announcement. The move dovetails with the start of New York Fashion Week.

The eyewear industry is seeing a new shift in consumer behavior. Shopping for glasses is no longer limited to in-person stores, and online purchases have risen. A report by SkyQuest found that 12.4 ...

Daniel Pimentel is an assistant professor of immersive media psychology and co-director of the Oregon Reality Lab at the University of Oregon. He is also a Public Voices Fellow with the Op-Ed Project ...

Continuing the product update streak from the Google I/O development conference, Google today announced it is adding virtual try-ons to Search. Available starting today for shoppers in the U.S., the ...

SOUTHAMPTON, N.Y.--(BUSINESS WIRE)--Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, and developer of the award-winning ...

Google is also testing a dedicated try-on app called Doppl. The added advantage here is that your avatar does a 360-degree spin to show how the outfit appears from all sides. Virtual try-ons in Search ...

According to recent estimates, there are over 26 million ecommerce sites globally. Still, despite the convenience and wealth of choice that online shopping offers (and shoppers love), these sites are ...

Online shopping has come a long way in providing consumers with a vision of how products might look on them. Product pages show the clothing on models of different sizes and cosmetics on models in a ...

The world of fashion retail is undergoing a technological revolution. Traditional shopping methods are increasingly complemented, or even replaced, by digital solutions that allow consumers to try on ...

TikTok is staffing up to improve its e-commerce tech. It wants to hire a handful of workers in the US to enhance its shopping experience with features like virtual try-ons and generative-AI shopping ...