Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Strong organizations always have a purpose—something promising and unique that attracts employees, customers and investors. There are many different methods for tangibly declaring this purpose. Some ...

Two of the most important paragraphs a business founder writes are the mission statement and the vision statement. While a mission statement describes a business's tangible goals, the vision statement ...

Opinions expressed by Entrepreneur contributors are their own. In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar ...

You’d be hard-pressed to find an employer whose organization didn’t undergo change in 2020. For so many, it isn’t a matter of whether change occurred but how much and what kind. When you look back on ...

Your vision statement is your hope for the future – an inspiring, futuristic thought that's memorable in its simplicity. You wouldn't guess it by reading most businesses' vision statements – including ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

Mikolaj Jan Piskorski is an associate professor and the Marvin Bower Fellow at Harvard Business School. Harvard Business Publishing: Copyright ©2026 Harvard Business ...

Ann Marie Healy, of the forthcoming book Resilience: The Science of Why Things Bounce Back (Random House). Harvard Business Publishing: Copyright ©2025 Harvard ...