The Master in Fashion Styling and Visual Merchandising course at Domus Academy prepares students for professional roles through project-based work and brand collaborations. The Master in Fashion ...

The primary focus of visual merchandising is to make a business owner's merchandise and store or event as attractive as possible to entice customers to enter an area, interact with products and make ...

Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...

Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...

Visual merchandising is everything the customer sees, both exterior and interior, that creates a positive image of business and results in attention, interest, desire and action on the part of the ...