We all know the power that a well-designed shop window can hold over us; in one glance, you can be transported into a different world. Behind the glass, the season's "must-buy" products come alive ...
Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...
What do you do? I am one of two visual merchandise coordinators for Seattle Goodwill. My counterpart and I work to make sure that all of the Goodwill stores from Bellingham to Tukwila are organized ...
Visual merchandising is all about selling a product at first glance. For the few shoppers that still frequent the high street, branded window and in-store displays are the factors that drive a ...
The primary focus of visual merchandising is to make a business owner's merchandise and store or event as attractive as possible to entice customers to enter an area, interact with products and make ...
It’s often said – change is the only constant; the statement has proved its relevance beyond comprehension. With this ‘change’ ruling the roost, world has become a dynamic place and no single aspect ...