Walmart said it will acquire TV manufacturer Vizio to boost its ad business. The acquisition would give Walmart's ad sales unit more ammo against Amazon's massive ad business. Here are 3 ways Vizio ...

Walmart hopes customers see its next ad campaign as something more along the lines of a TV series rather than a TV commercial. “The holidays are an incredibly busy time of year for people and an ...

Walmart Inc.’s WMT third-quarter fiscal 2026 performance highlighted a sharp acceleration in its global advertising business, raising an important question about whether ads are becoming a more ...

I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce Media Newsletter. In case you’ve been on a cross-world flight, under a rock or just awoke ...