In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

WHY IT RATES: Travelers who stay at Sheraton properties should be taking note of the logo change for the popular hospitality company.-Donald Wood, Breaking News Senior Writer. Marriott International, ...

Tulane is going back to the future. Rather than rebranding the Athletics Department with a new logo created by a marketing studio or an advertising agency, new Athletic Director Troy Dannen looked to ...