Everything you thought you knew about perms: lock that away in a 1982 time capsule and give the key to your nearest keeper. The latest version to sweep salons is infinitely cooler, and requires a lot ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Want to hack your hair texture? Read this. The world of perms is undeniably complex. Not only do they involve a chemical process that borders on scientific, but they encompass an array of ...