Internal code, including developer APIs, for Apple AR and VR, plus the ability for web apps to send iOS users push notifications has been spotted within Apple's latest iOS 15.4 beta release. "It's not ...

Apple last week released the first beta of iOS 15.4 to developers and public beta users. The update, which comes with multiple new features, hints at some welcome changes coming to Safari. More ...

Nextech AR CEO Evan Gappelberg commented, “We are extremely excited about the growth prospects of our 3D modeling and AR business in 2022 and beyond and see this transformation as the next logical ...

The term “immersive internet” refers to what I believe will be the next stage in the evolution of the online environment. It’s about moving beyond flat web pages, images and videos to create ...

Google is introducing new augmented reality tools for beauty consumers and brands, including additional virtual product try-on and AR ads, and introducing the functionality to the mobile web. It’s ...

8th Wall a provider of web-based augmented reality, and Ericsson's mobile advertising solution business, Emodo, are partnering on an end-to-end web-based augmented reality (WebAR) advertising solution ...

Augmented reality is changing marketing and advertising. According to industry analysis firm ARtillery Intelligence, augmented reality (AR) advertising grew from about half a billion dollars in global ...

Industry insiders claim Apple's lack of support for WebXR is holding Augmented Reality on the web back, but that's only if you ignore the standards Apple already supports. WebXR was created by a ...