AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...

Justice Department alleges Google stymied competition in online ad tech Google denies allegations, citing competition in apps and connected TV Trial to feature witnesses from Google, competitors and ...

AppLovin's stock surged 53% since April, outperforming the S&P 500’s 13% gain, driven by ad-tech focus. The Axon platform processed 1B+ daily users, delivering 71% YoY ad revenue growth to $1.16 ...

Google's changing the ways ad blockers work on Chrome, but there are ways to get around it. Google first made its intentions for ad blockers clear back in 2019, when it discussed how the extensions ...

Google hasn’t just illegally cornered the market in search — it’s squeezed online publishers and advertisers with a “trifecta” of monopolies that have harmed virtually the entire World Wide Web, the ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

Last week, Google released a Super Bowl ad that showed off its AI model, Gemini, generating product descriptions for a local Wisconsin cheese mart. Google executives ...

Google believes that the open web is already dying as the DOJ wants to break up Google’s ad empire. Google lost this court battle in 2023, and the remedies trial is coming in two weeks. Both the DOJ ...

Bottom line: After years of delaying the adoption of Manifest V3, Google is now moving forward and accelerating the process. Soon, users will have to choose between accepting Chrome's inferior ...

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the ...