The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web. An analysis from Ad Age shows that ...

Since advertising on the World Wide Web began in 1994, marketers have asked the same question they ask of all advertising in any media: Does it work? More specifically, do banner ads (those small, ...

In 1994, Wired, then known as HotWired, claims it invented the banner ad. The Mosaic browser was just morphing into Netscape in 1994. And if you think ads slow down page loads now, readers had to ...

As a public university, WMU is subject to federal and state laws regarding sources of income, political activities, use of property and other matters. Furthermore, .edu domains are intended to ...

With more and more people using the Internet for shopping and information exchange, it might be time to shift your business' advertising efforts to Web pages. These advertisements can be achieved by ...

Facebook's (FB) new Internet-wide advertising platform represents a direct challenge to Google (GOOG) and to other companies in the advertising technology space. The relaunched service, called Atlas, ...

“Banners” are graphic advertisements that appear on World Wide Web sites intended to build brand awareness or to generate traffic for the advertiser’s site. The term “banner” comes from the general ...

Is the web thriving or faltering? Google has an unexpected take in a new legal filing. Google is heading back to court soon in hopes of convincing a judge that it should not have to split up its ad ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

Web pages are on average twice as slow to load when their tracking software isn't blocked, says a new study by Ghostery. See How You Have Been Tracked Online Online tracking is a murky business--but ...