US— The Web Analytics Association (WAA) has merged with its Spanish-language counterpart, the Asociación Española de Analítica Web (AEAW). Going forward, the WAA says it will assist AEAW in the ...

In hopes of distancing itself from adware and spyware companies, the Web Analytics Association--a trade group of analytics firms--this week issued a statement against spyware that included the pledge ...

At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis, aimed at eliminating the confusion around the most basic ...

WAKEFIELD, MA--(Marketwire - Sep 25, 2012) - The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced they will host their second annual symposium in ...

WAKEFIELD, MA--(Marketwire -08/08/12)- The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced they will host a symposium at the Mission Bay Conference ...

The Web Analytics Association is asking for public comment on a new and revised standard definitions for metrics regarding visits, content, and conversion. The WAA is hosting a blog where the ...

Are you a print subscriber? Activate your account. 59 min 53 sec ago By Tim Nudd - 1 hour 25 min ago By Adrianne Pasquarelli - 5 hours 40 min ago By Reid Litman - 5 hours 40 min ago By Judann Pollack ...

There comes a time in the evolution of most new industries when the early entrants decide to pull back on their fierce competition--if only slightly--in favor of cooperation and unity. Numerous ...

Monday I wrote that Web Analytics Needs Standards Bad, which I then followed up with Bryan Eisenberg live at WebmasterRadio.FM. He told me the Web Analytics Association was working on something and ...