AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is. In this article I look at some ...

Why do you need SEO? Because a greater web presence doesn't happen by accident; it's a strategy driven by data and analytics, which in turn yield tangible results. SEO essentially lays down the ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure of SEO. More ...

If you haven't seen Danny Sullivan's post in response to one of my critiques on a track that took place at the SES Conference on Day Three, then check it out. This post is actually not in response to ...

Several years after the introduction of feedback analytics, online retailers continue to find ways to put the priceless resource of the user’s voice to work to increase conversions, sales and customer ...

Conventional wisdom holds that search engine optimization (SEO) is an essential part of digital marketing. When it comes to measuring the outcomes of these strategies, though, there are common SEO ...

Your website’s data matters. By tracking your site’s most important metrics, you can get a valuable look at how well your SEO strategy is working; what a typical customer does on your site; and even ...