Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

Promising a simplified interface and more custom-tailored reporting, NetIQ Corp. this week unveiled an upgrade to its flagship WebTrends Web analytics software. WebTrends Reporting Center 5.0 is ...

Overture Services is polishing up its tool for tracking the success of ad campaigns, a product that could eventually be used to evaluate the success of advertising on competing services, including ...

IBM will purchase Coremetrics, a provider of Web analytics software, the company announced Tuesday. Terms of the deal were not disclosed. IBM will add Coremetrics into its portfolio of business ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Yahoo said it has acquired most of the assets of IndexTools, a private ...

While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

Six months after acquiring IndexTools, parent company Yahoo has rebranded the service with a slew of new features as Yahoo Web Analytics. Josh Lowensohn joined CNET in 2006 and now covers Apple.

Forbes contributors publish independent expert analyses and insights. I write about technology and how it impacts workforce transformation. Tony Haile, CEO of Chartbeat, wants to overhaul the web ...

After an almost three-year delay, the next major version of Google Inc.’s Urchin Web analytics server software is entering a beta testing period, at a time when some customers have been openly ...