Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Picture this: It’s late 2022, and tech layoffs are ...

Most marketers are familiar with the phrase “content is king.” Every brand needs content to articulate its message, attract the right customers and keep its marketing engine running. Content touches ...

How will the new Web3 content models affect the way brands approach content, marketing and advertising? While the underlying architecture of Web3 has yet to be finalized, its decentralized nature is a ...

Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022. In fact, new strategies ...

A bit of advice before you proceed: If you’re new to all this, school yourself on the basic types of content marketing with this quick-fire crash course of old favorites. But if you’re ready for some ...

Zero-click search and AI assistants are changing how value flows online, forcing new strategies for publishers and brands ...

Content marketing is a smart and effective way for law firms to reach more users and potential clients through their online content. The benefits of law firm content marketing go far beyond social ...

Did you know we have an online event about digital marketing coming up? Join the Re:Brand track at TNW2020 to explore the latest brand marketing tech, trends, and challenges. Alex Antolino, the ...

In our yoga mat example, maybe the user wasn't initially shopping for yoga mats—just a way to clean their current mat. They perform an online search, find your webpage, appreciate your well-detailed ...

Since ChatGPT arrived on the net in 2022, AI-generated content has soared more than 8,000%, according to a study released Tuesday by Copyleaks. The study, which covers a period from 2013 to March 2024 ...