TV advertising is responsible for over half (51 per cent) of brand word of mouth according to research commissioned by marketing effectiveness consultancy Data2Decisions and Thinkbox. The ‘POETIC’ ...

Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding with the Justice Department in a landmark case against the tech giant that ...

Outbrain’s acquisition of Teads aims to address the push-pull many advertisers are currently experiencing in balancing brand building with performance marketing, all at a time when signal loss is on ...

NEW YORK (Reuters) - Any conversation about hot spots in advertising inevitably swings toward online video, with marketers anxious to reach a huge audience watching their favorite TV show or homemade ...

The Association of National Advertisers is coming for your ad tech margin. That’s the TL;DR from the ANA’s second Programmatic Media Supply Chain Transparency Report, which published today. It isn’t ...

Posts from this topic will be added to your daily email digest and your homepage feed. Google promised to create a better, faster web for media companies with a new standard called AMP. In the end, it ...

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the ...

Microsoft is alerting users that the Microsoft Advertising mobile app will be shut down in January 2026, ending mobile-based campaign management for advertisers. Why we care. Advertisers who rely on ...