One of Google Search's oldest and best-known features, cache links, are being retired, Google's search liaison said in an X post seen by The Verge. Best known by the "Cached" button, those are a ...

Beyond AI Overviews and AI Mode, Google is working on “Web Guide” to better organize Search results into categories with additional context and insights. Simply, “Web Guide groups web links in helpful ...

AI has changed search engine optimization (SEO)—maybe not completely, but in a big way. On the one hand, AI can save you money—you can get content and even a full strategy for free. On the other hand, ...

Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025. Google’s page experience update set a new benchmark for creating ...

As Google revamps itself for the AI era, offering AI overviews within its search results, the company is introducing a new way to filter for just text-based links. With the new “Web” filter that ...

Discover how web syndication increases traffic and exposure. Learn about free and paid syndication, SEO benefits, and how it works for content-providing sites.

In context: Google has drawn rising criticism over the added features of its search engine in recent years. As the company introduces fully AI-generated summaries of search results, it has also added ...

Google's Danny Sullivan said on Friday, "We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor." He added, "But to reiterate we look at many things not one ...

Alphabet Inc. (NASDAQ:GOOGL) (NASDAQ:GOOG) co-founder Larry Page called artificial intelligence "the ultimate version of Google" back in 2000, a prediction the company now treats as marching orders.

Is the web thriving or faltering? Google has an unexpected take in a new legal filing. Google is heading back to court soon in hopes of convincing a judge that it should not have to split up its ad ...