Ad-tech firm OpenX on Wednesday launched Ad Footprint, a tool that it said can help publishers optimize their desktop and mobile Web pages. The Google Chrome plug-in, built by OpenX Labs, aims to ...

Over the last month, Google has announced a number of advancements to how they will be measuring user experience through key speed and performance metrics. Coincidentally, I have been working on ...

Core Web Vitals don’t boost AI visibility — except when performance fails badly enough to hurt trust and engagement, this ...