The scale of AI-powered discovery has been growing exponentially. OpenAI’s ChatGPT now reaches over 5 billion visits a month and 800 million active weekly users. More than 40% of users are under 25.

Whether you work in healthcare communications, pharmaceutical marketing or biotech public affairs, you already know the rules of digital engagement are changing (and changing quickly). But there’s a ...

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

As artificial intelligence chatbots take over from search engines as the go-to platform for answers, brands that once had a solid online presence may suddenly find themselves invisible. If so, then ...

Answer Engine Optimization, known as AEO, is emerging as a core strategy for visibility in a search environment where users no longer want a list of links. ATLANTA ...