Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

A federal judge this week rejected Google’s motion to throw out a class-action lawsuit alleging that it invaded the privacy of users who opted out of functionality that records a users’ web and app ...

A hot potato: For years, the privacy of Android users browsing the web has been quietly compromised by a sophisticated tracking method employed by two of the world's largest tech companies: Meta and ...