Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results. This is stated by Google’s Search Advocate John Mueller during a recent ...

In tech, it’s trendy to offer something “as a service” — to deliver it online, usually for a subscription fee. We’ve seen software-as-a-service, platform-as-a-service, data-as-a-service, and more. Now ...

There have been an ongoing discussions over the past few weeks across social media that Googlebot has dramatically reduced its crawling. For example, the founder of a web crawl analysis service ...

The rise of generative AI tools may have leveled the on-page SEO playing field. But search engines are smart. Recent updates in their algorithms and ranking systems now mean that user experience (UX) ...

A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers. It was 20 years ago this year that I authored a book called “Search Engine ...

A Web crawler is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing. A Web crawler may also be called a Web spider, an ant, an automatic indexer, ...