Digital analytics process data from various sources to help businesses keep track of their products/services and performance online. Armed with reliable data, companies can improve their sales ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

At Institutional Marketing, the main software we use to track website analytics is Google Analytics - which is free and easy to use! Tracking website and page statistics is essential for making ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Open-source software tools continue to increase in popularity because of the multiple advantages they provide including lower upfront software and hardware costs, lower total-cost-of-ownership, lack ...