Wouldn’t we all love to be able track how our visitors are engaging with our site and our brand offline? Oh wait, hold the phone, you can! According to a recent US mobile study, close to two in three ...

Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitations to use it.

Google is simplifying the setup for tracking website call conversions in AdWords. The initial setup is the same, with the option to set up website call conversions under the Conversions section of ...

Google just launched a call tracking service for AdWords? What does it mean for marketers? For call tracking providers? What do you need to know? Last Monday Google announced the launch of their basic ...

It’s hard to imagine a business that doesn’t want to take phone calls from customers. Sure, huge e-commerce entities like Amazon don’t relish getting calls, but they’re the exception rather than the ...

The 5 Best Call Tracking Software (Low Spend, High Return) Your email has been sent Giving attribution to the marketing channels that bring in callers is a must for maximizing ROI. Call tracking ...

A thriving firm today requires efficient marketing and top-notch customer service. Call tracking is a key component of these features since it enables businesses to ...

Yesterday, Google announced a new feature to allow advertisers to track conversions via phone directly with call in phone numbers that forward to your main office or business. Google launched "website ...

There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that it hurts SEO. Other local marketing ...

Adam is CEO of Gladiator Law Marketing. He’s an Afghanistan veteran, outdoor enthusiast, husband, and dog parent to two German shepherds. When the phone rings at your law office, it can be a chance to ...