An old business mantra says that "the customer is the king." I don't think the customer is the king. My belief is that a balanced and fair working relationship where no one is the king, and both ...

Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.

A customer's first impression of a business is likely taken from their website. Is it easy to use? Are services and products clearly priced? Is customer service readily available if help is needed?

According to recent data, B2B sites need to do better when it comes to customer engagement so we asked experts to share their tips on keeping visitors engaged. The jury is in — B2B websites need to do ...