Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies. Many, or all, of the products ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

CMSWire's Dom Nicastro sheds light on Marketo and what marketers need to know to get the most out of this SaaS-based suite. Marketo is Software-as-a-Service (SaaS)-based marketing automation software ...

Marketing automation isn’t just a buzzword - it’s a big deal for businesses. In fact, companies that use marketing automation to nurture leads see a 451% increase in qualified leads and 53% higher ...

My PCMag career began in 2013 as an intern. Now, I'm a senior writer, using the skills I acquired at Northwestern University to write about dating apps, meal kits, programming software, website ...

If you have an online store, the best e-commerce tools we've tested are essential for managing stock, handling purchases, and satisfying customer orders. In 2014, I began my career at PCMag as a ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Struggling with slow website growth and limited return visitors? Building an online presence from ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Marketing calendar software is a must have for most modern marketing departments. People both inside and outside marketing need to know what’s going on when. However, the term “calendar” is misleading ...

Investing in a CRM tool can be a big jump from managing customer information in worksheets and loose documents, but startups can greatly benefit from implementing this type of software. Top providers ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Yarilet Perez is an experienced multimedia ...