A side-by-side look at how template and custom-designed websites differ in usability, security, cost, and SEO potential. When launching your business online you are faced with many decisions. One of ...

Lauren (Hansen) Holznienkemper is a lead editor for the small business vertical at Forbes Advisor, specializing in HR, payroll and recruiting solutions for small businesses. Using research and writing ...

Discover why a professional, strategically designed website is critical to your small business's online success — and learn actionable insights, modern strategies, and must-have tools to stand out and ...

Your website is an integral part of your business. Not only does it provide information about what you do, why you’re great at it, and your pricing, it also serves ...

A website may be your business's only chance to make a positive first impression. Here's how to make it count. Your website’s design is crucial to your online presence and digital marketing strategy.