Embracing technology is a sure-fire way to generate hot leads and get the best results. Discover how website tracking can take your business to the next level. With a rise in the adoption of marketing ...

In recent months, digital privacy risks stemming from tracking pixels and other web technologies have caught the attention of law firms, regulators and insurers. The increasing awareness of data ...

PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make ...

With growing data privacy controversy over the use of tracking tools and analytics embedded in health-related websites, it's becoming increasingly important for entities to carefully and proactively ...

However, faced with warnings about the massive liability companies could face under an expansive reading of the state's wiretap statute, some justices on the Massachusetts Supreme Judicial Court at ...

Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

Amy Jessel made the conscious decision not to buy Facebook or Google ads to promote her nonprofit company ShapingYouth. "I went to great lengths not to monetize via Google AdSense or even sponsorship ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Web metrics are the numbers that let you know something about your ...

Oct 24 (Reuters) - Massachusetts top court on Thursday held that a 1960s law prohibiting eavesdropping on phone calls does not bar website operators from collecting users' browsing activities without ...