IKEA is set to open a pop-up shop in the metaverse in collaboration with game platform Roblox, allowing players to add ...

With a reported 64 million monthly active users across all platforms, it's little surprise that the user-generated games platform Roblox is often compared to Minecraft. But its key difference is that ...

Virtual Stockholm sofas. No assembly required. Ikea’s new store is in the metaverse.

IKEA is testing a new digital experience in Welcome to Bloxburg, a life-simulation game on the Roblox platform where players ...

Ikea is launching a pilot project on "Welcome to Bloxburg," a simulation game on the Roblox platform where players build and design houses.

If you're tired of using the same recycled weapons and gear in every "Roblox" experience, "The Forge" offers a welcome change ...

The home retailer is testing out their new experience in the Welcome to Bloxburg life-simulation game, where Roblox players can make and design homes.