Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic operating system.

The narrative of human existence has long been shaped by archetypes—universal patterns of behavior, thought, and emotion that resonate deeply across cultures and epochs. Derived from Carl Jung's ...

It has been a while since I talked about archetypes, but I was thinking about them lately because of a science-fiction novel I was reading, which was filled with them. Basically, an archetype is a ...

Opinions expressed by Entrepreneur contributors are their own. People join startups, because they get to help build something big. No two days are the same, the energy is unparalleled, and you’re ...

Meghan Markle's Archetypes podcast remains to date her most significant professional output since stepping down from her role within the British monarchy in 2020 and moving to the United States with ...

Forbes contributors publish independent expert analyses and insights. Kevin Kruse covers leadership development & emotional intelligence. If, as a leader, you’ve ever had a moment of self-doubt or ...

It’s no secret the cannabis industry has been growing in recent years. As the market develops rapidly, competition has intensified. Building a distinct and memorable cannabis brand in a crowded market ...