随着时间进入2026年,全球游戏广告市场的环境发生了显著变化。对于游戏厂商而言,Google Ads依然是获取全球高质量玩家的核心渠道,但投放的门槛与复杂度已不可同日而语。 首先是合规风险的激增。自2025年9月Google Ads政策更新以来,对游戏广告素材的审核标准大幅收紧,尤其是涉及暴力或成人暗示的内容,驳回率提升了40%以上。此外,不同区域的合规要求差异巨大,例如欧盟GDPR要求明确的用户 ...
Google DeepMind CEO Demis Hassabis says the tech giant isn't pressuring him to insert ads into the AI chatbot experience.
ORLANDA, FL, UNITED STATES, January 21, 2026 /EINPresswire.com/ — Data and marketing strategist Charlie Render joins Game ...
Google DeepMind CEO Demis Hassabis says Google doesn't have any current plans for ads in Gemini, as OpenAI moves toward ...
Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.
New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...
The head of Google DeepMind is “a little bit surprised” by how quickly OpenAI moved to ads.