Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current digital marketing efforts are successful in assisting their goals. Billions of ...

Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Delivering successful data analytics solutions that have a ...

Keeping track of key performance indicators (KPIs) is vital to the success of any business – and every department, including human resources (HR), should be utilizing these metrics. HR KPIs are the ...

It is critically important for the founders of a company to intimately understand the company’s key performance indicators (KPIs). Founders cannot hope to grow a company in any meaningful way without ...

Key performance indicators (KPIs) have long been seen as imperfect, yet they're the closest we can get to understanding how one's actions are impacting business performance. Did updating our CRM ...

Measuring the right metrics can help your business make informed decisions and maximize efficiency within its warehouse operations.

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

What if a firm could tap into expertise from all divisions to inform the all-important KPI of customer lifetime value? Going a step further, imagine a CLV-focussed conversation among direct marketing ...

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Opinions expressed by Entrepreneur contributors are their own. The best customer wins feel natural, making the right connections at the right times. But business owners know there’s a method behind ...

Start with a small handful of metrics where you can demonstrate quick wins and then move to more challenging objectives When you embark on a transformational journey, you need to have an endpoint in ...