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When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Dive into the world of basic accounting metrics and key performance indicators (KPIs) to optimize your property’s profitability. From analyzing cash flow to measuring return on investment (ROI), these ...

I serve on the board of a nonprofit that has been going through a positive evolution and transformation. I’d been working with the CEO on the strategy, and the subject of metrics and KPIs (key ...

The new year offers a fresh start—a chance to reevaluate, recharge and prepare for the race ahead. For businesses, this means setting ambitious goals, reviewing past performance and strategically ...

DevOps is not merely a technology upgrade but a change to business cultures, processes and models. So it shouldn’t come as a surprise that few organizations have a handle as to exactly what makes a ...

I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...

By Dr. Kofi Anokye OWUSU-DARKOModern government was built on measurement. The metrics that enabled the state to scale, standardise, and control complex administrative systems were once among its ...

‘KPIs reduce risk. It's going to give you higher figures supported by those better opportunities, and it's going to indicate potential issues. If you're driving less than 15 percent EBITDA, you're at ...

We have been tasked by management to come up with some meaningful metrics for measuring how well we are performing, namely for purposes of a bonus program the company has. All of the various ...