When Yahoo launched its native Stream Ad unit in April last year, it used beige background shading to help set it apart from surrounding editorial content in the home page news feed. By year’s end, ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

Creative innovation in content and advertising is evolving at a rapid pace. For quite some time, mobile advertising was synonymous with banner ads. However, mobile advertising is increasingly becoming ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Smaato, a mobile ad exchange and supply-side platform (SSP), has introduced a native mobile ad-building function into its SPX platform, as well as a private marketplace for premium programmatic deals.

Native advertising needs a redefinition, not just for the sake of advertisers and publishers but also for consumers. Here’s how recent advancements in AI can help native advertising meet its potential ...

Sign up for the daily CJR newsletter. Everyone who shops online knows what happens next: Search for jackets, and the banner ads you see across the Web suddenly ...