Purpose The short form six dimensions (SF-6D) are derived from the SF-36 Health Survey with the intention that item data of the latter are often converted to a preference value, which was subsequently ...

Brand preference can be a challenge as consumer culture changes quickly and the strongest brands tend to move at the speed of consumer culture. Brands are expected to take a point of view on topics ...

Many readers have raised questions as to whether preference should override competence or vice-versa: • How should a member of an enterprising family be evaluated for fitness to run the family ...

No studies measure preference-based utilities in advanced melanoma that capture both intended clinical response and unintended toxicities associated with treatment. Respondents were recruited from the ...