Google’s John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. Variations in cases can make one URL different from another, similar to ...
Google's John Mueller said that there is no need to use English URLs when your pages are not in English. You can use the language of the page in your URLs, if you want. Or if you prefer, you can use ...
Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...