Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

Google’s John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. Variations in cases can make one URL different from another, similar to ...

In September, members of Google's Chrome security team put forth a radical proposal: Kill off URLs as we know them. The researchers aren't actually advocating a change to the web's underlying ...

Google's Chrome browser turns 10 today, and in its short life it has introduced a lot of radical changes to the web. From popularizing auto-updates to aggressively promoting HTTPS web encryption, the ...