Search ads are as central to Google's identity as the Big Mac is to McDonalds. But on Tuesday, the tech giant revealed that another business it's been quietly cooking up for years is now delivering ...

Alphabet has announced that its subscriptions reached $15 billion in annual revenue. The company singled out YouTube subscriptions as being the main reason for improved revenue in this segment. The ...

YouTube lets subscribe to premium content through its Primetime Channels add-ons. So far, Primetime Channels have not featured prominently in YouTube’s interface, limiting their success. YouTube is ...

YouTube is making a significant reorganization to its product teams, with veteran exec Christian Oestlien taking the reins of a newly created group housing all of the video giant’s subscription ...

The Financial Times is reporting that YouTube will launch a paid subscription model for specific, specialist video channels—as soon as this week. The report, which cites an anonymous source, suggests ...

Google went all-in for subscriptions, leveraging its once free-to-use platform, YouTube to bring various subscriptions like Music and YouTube Premium, with their bid now paying off. In a recent report ...

YouTube dominates online video, but it’s absolutely crammed full of ads these days. A YouTube Premium subscription takes care of that, but ad blockers do exist. Google seems to have gotten the message ...

Analytics, data, and consulting company GECA unveiled the service and its first report at Iberseries & Platino Industria. By Georg Szalai Global Business Editor Spain is seeing growth in free ...