Have you noticed the new AI tab in Google search? Or have you asked ChatGPT or Perplexity about who you are or what you do? If you haven’t, you’re not alone, but now is the time to pay attention.

I remember 1996 like it was yesterday. Banner ads were booming, and AltaVista was the coolest search engine around. The internet was flipping business models upside down, unlocking opportunities no ...