AR tech sounds pretty cool, but nobody wants to be a glasshole. Today at CES, we checked out Lumus‘ bid to make AR glasses a little bit less cringe. The company creates technology that makes it far ...

Augmented reality (AR) is a groundbreaking technology that has the potential to seamlessly integrate digital content into the user's real-world environment, providing an interactive and immersive ...

Hadi Ganjineh is Head of IT, Integrated Tech & Innovation at Super Energy Corp. focused on leading-edge digital business, tech & innovation. Augmented reality (AR) and virtual reality (VR) are shaping ...

Discover how Apple Glasses 2026 will revolutionize augmented reality with AI features, AR navigation, and seamless ecosystem ...

Opinions expressed by Entrepreneur contributors are their own. In the digital world, there are many things that are successful right now, but literally 3-5-10 years from now, we will no longer be able ...

It’s part of a massive effort to push the technology further into the physical world. Snap is planning to launch augmented-reality mirrors that allow shoppers in stores to instantly see how clothes ...

Apple’s first-ever foldable iPhone is set to redefine how users interact with their devices. Featuring a sleek, wallet-like ...

At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introducing ...

Head-up displays are not new. But in recent years, they have been enhanced with augmented reality technology that overlays, say, dynamic turn arrows to direct a driver using a vehicle's navigation ...

Retailers that prioritize ecommerce recognize that the end-to-end user experience is more important than ever. Consumers expect convenient, interactive shopping experiences, from online to in-store ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Squint, a technology platform that uses augmented reality (AR) to ...

With $5.3 million in funding and Meta’s former AR boss on its team, AllFocal Optics is looking to revolutionize the screens in car heads-up displays—and it's coming for smart glasses too. New ...