We’re moving through witnesses in the Google ad tech trial, including Stephanie Layser, a former consultant and News Corp advertising VP. Layser bolstered the DOJ’s claim that Google Ad Manager ...

Can you imagine if there were 80 different ways to insert ads into content? While there are parts of the advertising business that seem oversubscribed, there are only a couple of ways to insert ads ...

YouTube is ramping up its efforts to counter ad blockers, marking a significant development in its ongoing battle against software that interferes with ad delivery. This method involves embedding ...

AdPlayer.Pro, a global provider of SaaS video ad tech solutions, has released a suite of new server-to-server integration features within its core video ad serving stack, significantly expanding its ...

NEW YORK—Magnite, the largest independent sell-side advertising company, today launched the next generation of its SpringServe video platform, a CTV/OTT solution combining its SpringServe ad server ...

YouTube's crack down on ad blockers leads to unskippable blank video ads on the platform. Credit: Klaudia Radecka/NurPhoto via Getty Images YouTube ad-blocker users, prepare to stare at nothing for ...

The verdict is in, and Google has been found to illegally hold online ad tech monopolies. For over a decade, “Google has willfully engaged in a series of anticompetitive acts to acquire and maintain ...