On Wednesday, May 21, at Streaming Media Connect, Nadine Krefetz, Consultant, Reality Software, moderated the panel “Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech,” which ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

Clinch has launched a first-to-market, customer- and privacy-centric server-to-server ad serving integration with Amazon DSP, enabling advertisers to serve and decide against Amazon Custom Audiences.

We’re moving through witnesses in the Google ad tech trial, including Stephanie Layser, a former consultant and News Corp advertising VP. Layser bolstered the DOJ’s claim that Google Ad Manager ...

Publisher ad ops teams often must wrangle campaign data from multiple different ad servers to get the maximum ad revenue yield. The pub tech SaaS startup Swivel wants to make that process much less ...

Google (NASDAQ:GOOG) (NASDAQ:GOOGL) has been dealt a blow after a judge overseeing a Department of Justice antitrust case ruled that the tech giant has held monopoly in online advertising technology ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Grocers and CPGs can more easily buy in-store ads on In-Store Connect by Quad with new Vistar integration. With Vistar 's advanced ad server and supply-side platform integrated into Quad's In-Store ...