These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Whenever you visit any public place, your eyes will meet many eye-catching and bright advertisements in the form of banners. Banners are an age-old way of promoting a brand and are still very ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

Native ad provider Respond commissioned media research technology firm Sticky to test the response of readers to ‘sponsored headers’ designed to fit more naturally within the editorial style, layout ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile banner ads don’t get much respect, but they are surprisingly ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The first banner ad was ...

Contextual advertising is a modern gamechanger to modern advertising. When the first banner ad was published on hotwired.com in 1994, no one could be certain about how audiences would react as AT&T ...

WESTERLY – Pilot Mark Simmons loves flying advertising banners along the Rhode Island coastline. "It's a beautiful view," said Simmons, 54. "You're flying nice and slow. It's like a sightseeing ride ...

Why are so many people down on banner ads? Honestly, this is getting out of hand! I’ve heard people use language like "Banner Ads Suck" to blast into the effectiveness of Internet advertising. Others ...

San Diego, CA: In a historic moment that signifies the advancement and market acceptance of the drone advertising industry, PromoDrone partners with Bella Wings Aviation of Guam in an international ...