These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile banner ads don’t get much respect, but they are surprisingly ...

Contextual advertising is a modern gamechanger to modern advertising. When the first banner ad was published on hotwired.com in 1994, no one could be certain about how audiences would react as AT&T ...

Why are so many people down on banner ads? Honestly, this is getting out of hand! I’ve heard people use language like "Banner Ads Suck" to blast into the effectiveness of Internet advertising. Others ...

WESTERLY – Pilot Mark Simmons loves flying advertising banners along the Rhode Island coastline. "It's a beautiful view," said Simmons, 54. "You're flying nice and slow. It's like a sightseeing ride ...

Sustainable Skylines, the drone advertising and data analytics company, announced the launch of its airborne banner-towing operations. The first-of-its-kind inaugural flights flown along Miami Beach ...

Global law firm Hogan Lovells advised drone advertising and data analytics company Sustainable Skylines in securing the first-ever approval from the Federal Aviation Administration (FAA), which, when ...